Inkflow’s Cool Summer

Summer – which I have defined not by solstice and equinox but by “school’s out” ever since attending kindergarten in 1969 – was cool this year. Inkflow’s workflow made it so.

Summer started with a Fit Kids event at Levi’s Stadium on the last day of school for the students we serve in East Palo Alto, continued with gaining new Inkflow clients, and ended with amazing back-to-school initiatives. As usual, returning to my roots in Chicago and Milwaukee nourished the blooms and fruits of these labors.

In early July, The 82 Project Foundation’s annual Swine Social pig roast and fundraiser reminded me why I love serving on the non-profit’s board. Named “82” for the year our board members graduated from Whitefish Bay High School, the organization funds a scholarship for a senior graduating from our alma mater and aids community members in need of financial and emotional support.

During that visit, Inkflow linked with the Milwaukee area’s Concord Chamber Orchestra and contracted to advise the non-profit classical musical group on marketing communications strategy. A slew of stakeholder interviews, an online survey, and observations in and around CCO’s community will inform Inkflow documents that provide the organization a map for its future outreach efforts.

Also while in Milwaukee, preliminary talks from earlier weeks with San Francisco-based real estate concern Andersen, Jung & Co. turned into a short-deadline assignment to write a 90-second speech that Principal Broker Monica Chung delivered to a group of business executives.

Back in the Bay, Inkflow sealed a deal to deliver writing coaching and marketing/business development consulting for Ferox Yoga, the brain-child of yoga instructor Claire Ngoon.

Soon after, the latest issue of Saint Thomas Academy’s Saber Magazine dropped, with several of my articles, including the cover story, “Profiles in Service.”

July closed out with the launch of a new promotional video for Fit Kids, including my first voice-over work…

…and August started with a return to Chicago as a panelist on the topic of “Telling Your Story: How to Engage Your Donor Base” at the inaugural Sports Philanthropy World Congress.

About 100 delegates gained information and inspiration from the panel, including moderator Nicole Fisher (Founder of Health & Human Rights Strategies, Co-Founder of Brain Treatment Foundation and a Forbes contributor), Katie Wilkes (Freeheart Creative), and Marianna Whitehurst (Board Member for Georgia Playworks, Foundation Board of the Georgia Sports Hall of Fame, and the Chick Fil A Peach Bowl Advisory Board).

Back in the Bay, Inkflow forged an alliance between Fit Kids and Citizen Schools, which will have me leading Fit Kids classes for underserved middle-school students at Redwood City’s McKinley Institute of Technology. The chance to merge my passion for both non-profits into a single project that directly impacts youth and advances both organizations’ goals is a dream come true.

Then this other dream came true:

Minda, whom I informally and occasionally advised in the last several years, read from The Memo, sold and signed scores of copies, and led a rousing panel discussion with several other women of color that infused the packed room with equal parts anger and hope.

Twenty-four hours later, some of Minda’s “Memo” continued to hit home in another room of multi-culturalists, as “summer” ended with students back in school, including those who last night completed the class I teach at The Writing Salon, aptly titled — in light of Minda’s message — “On Point.”

Highlights of 2018

Inkflow Communications saw so much action in 2018 that the topics of our annual review are best categorized by verbs.

Writing…A script for this Wolfpack Ninjas video featuring Kristy Swanson in a reprise of her role in Ferris Bueller’s Day Off

Plus, creative consulting briefs to support Positive Coaching Alliance’s Character Initiative and articles for St. Thomas Academy’s Saber Magazine, covering everything from chaplains to commandants to philanthropists to mothers’ clubs.

Mentoring…young creative talent in the audience for this WeXL panel discussion

Plus, adult students at The Writing Salon for On Point — a class on short-form persuasive pieces, such as op-eds, blogs and newspaper columns — and middle-school students participating in Citizen Schools’ 6 Degrees of the Bay Area career fair at Oakland’s Greenleaf Elementary School.

Collaborating…on conception and creation of these two videos promoting Fit Kids

Learning…in a training workshop hosted by the Solutions Journalism NetworkVolunteering…as an MC at the Napa Valley Film Festival…and Networking at Summits from Coast-to-Coast.

After such an action-packed 2018, we hope for much the same in 2019 and also for much different.