Category Archives: Reading and Writing

Goals

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For a long time, I avoided setting long-term goals. Falling short of some over the decades – make the basketball team, gain the job promotion – devastated me. My painful reaction made goal-setting seem a vulnerability that was not worth the risk.

This did not include goals I considered minor (beating deadline) or subjective (being a good dad). I almost always achieved those. But no major, objectively measurable, Yoda goals: “Do or do not. There is no try.”

A year ago, my Coros smart watch showed more than 1,000 bicycling miles for 2024. I figured I could double that figure in 2025, but did not call it a goal.

Midway through this year, taking stock of my future, I saw value in setting a minor Yoda goal. I needed exercise and focus. Coros said I had pedaled 664.81 miles at the end of June. So, I decided out loud to go for the goal of 2,000 miles by the end of the year.

Spoiler alert: I achieved that on December 10. More importantly, I (re)learned:

Show up. Vince Lombardi said, “The harder you work, the harder it is to surrender.” That quotation covers many facets of work ethic, including the importance of showing up. Some days it was three miles. Others, it was 30 miles. The most in a single day was 50.82. The more you show up, the more likely you will keep showing up.

Choose a goal that is fun to pursue. That is tied to privilege. If you have that choice, use it. Otherwise, your goal is just a grind. A challenging goal will be a grind anyway, but if it’s only a grind, it’s easier to quit.

Select a goal within my control to achieve. Neither making the basketball team nor gaining the job promotion qualified. Cycling 2,000 miles did, barring injury or catastrophic weather.

Speaking of weather, ride rain or shine. Don’t ride through the kind of storm that can cause sickness or injury that keeps you from your long-term goal. Otherwise, enjoy a little drizzle, which is pleasant, and on sunny days, ride more to save up miles for a rainy day.

Find outside sources of inspiration. My family, Spotify, and Haruki Murakami helped. This blog post could easily be called What I Talk About When I Talk About Bicycling.

Eyes on the prize and also the horizon. While cycling I focused on feeling, on safety, and on the bike’s condition. (I made part of a worn-out chain into a bracelet to wear as a talisman. Let me know if you want an authentic bike chain bracelet.)

Along the Bay Trail and its horizon I also focused on bone-white egrets, blue herons, starling murmurations, pigeons, ducks, geese, gulls, vultures, red-winged blackbirds, and red-tailed hawks, plus recurrent sightings of a coyote I called Monte Diablo after the name of the street that dead-ends into the trail where he sat on his haunches.

The short view and the long view are both integral to any semblance of success.

Keep receipts. They will remind you of the value of setting and achieving goals.

6-7

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You’ve probably heard “6-7” and wondered what it meant. Now that “6-7” has hit mainstream media, its meaning may not even matter.

After all, Dictonary.com issuing a press release about “6-7” as the word of the year for 2025 means it’s just a matter of time before the kids who made “6-7” famous stop saying it. Still, the meaning of “6-7” is not clear, so I went straight to the source.

As a contracted enrichment teacher with Grasshopper Kids, I lead writing workshops for fourth-and-fifth-graders at San Francisco’s Lakeshore Alternative Elementary School. One of my prompts this week was to write about the meaning of “6-7.”

After cheers of enthusiasm for the assignment and students sharing the trademark chorus and hand choreography of “6-7” they got down to work. Here are some of the results.



This classroom experience exemplifies the Inkflow Communications approach of embedding as a journalist with each client. Working this way with the Lakeshore students keeps me young.

Big Daddy Kane

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As we age, we no longer follow the concert calendar as closely. We sometimes rely on the next generation for information. That’s why I appreciated this text from the daughter of my friend, mentor, and traveling companion, Willie Hooks.

Michelle learned of my fanhood a few years ago over dinner in L.A. one night when Willie and I had Lakers tickets. She was dubious until I threw down the first part of “Who Am I?” from Kane’s 1990 album, “Taste of Chocolate.”

I’d rehearsed that verse for a spoken-word event at my son’s elementary school about 15 years ago. That first minute of the track captures 400 years of Black history like nothing else I’ve ever read or heard. It became my go-to out of all the verbally magical, socially conscious raps Kane rocked on his first five albums.

On another of our Lakers trips, Willie enjoyed “Wake Me When I’m Free,” the immersive Tupac exhibit I’d dragged him to, so he was willing to take a chance on Big Daddy Kane. As an elder, Willie opted for the early show this past Saturday night with his date, Angela, and me and my wife, Val.

From our dinner table, Yoshi’s staff ushered us into the music venue, seating only about 400 souls, many wearing derbies, form fitting dresses, or Wakanda t-shirts. Soon after we settled in at table 46, about 30 feet from the stage, the lights fell.

When they rose again, Big Daddy Kane stood front and center of a band rolling 12 deep on the crowded stage. We had wondered how Kane could replicate the mix of samples and live instrumentation to make the sounds we knew, thinking he might just rap over old recordings.

But no, he introduced Tim on keys, Vanessa Ferguson on vocals, never mentioned the percussionist, welcomed Achilles on guitar, a bassist hiding somewhere on the back line, Big Sexy on drums, a turntablist, and four horns out front. In no time, Big Daddy Kane — age 54, wearing pants of leather or pleather and what Val called a dad-bod t-shirt — “set it off.”

From the jump, Kane delivered high-energy entertainment, releasing irresistible toe-tapping, leg-pumping, rap-along adrenaline. He sounded exactly as he did 35 years ago: fast, furious, lyrical, literary, in rhythm, in rhyme, right on time. The cleverest-ever writer I know.

The set did not include “Who Am I?” understandable, because the third verse — by Gamilah Shabazz, daughter of Malcolm X — could not be replicated on stage. Kane also left out “Pimpin’ Ain’t Easy” despite the pleas from the boisterous crew at the table behind ours.

Kane couldn’t have played all the cuts the crowd wanted or he’d still be up there now. But he did give into one old head during frequent banter and crowd interactions. That brother in the audience just started rapping the lyrics to “The Day You’re Mine” during some relative quiet, and Kane engaged, asking why that particular, romantic tune, and then, before the old head could offer TMI, Kane said, “Never mind, I know why” and completed the first verse, ending with “Sweetheart, you’re my aphrodisiac.”

Other off-stage antics included visits to tables during “Smooth Operator” to chat with fans and let them try their hands at a scatting hook over the bass line. One visit with a wheelchair-bound fan had Kane adjusting the man’s beanie and encouraging him to “gangster that shit up.” At another stop, Kane eased onto a lady’s lap for some sweet talk, which he cleared with her massive male companion by making sure, “We good, right? Yo big ass, ain’t gonna start nothin’?”

Back on-stage, band member introductions and solos went well beyond standard. Ferguson led for a couple numbers while Kane recharged his batteries backstage (presumably “chillin’ like a villain” as he claims in his song “Raw”). Big Sexy’s drum solo stood out. But the best was Kane as conductor of the horn section, holding up fingers to set the number of horn hits he wanted, and that section delivering as impeccably as the J.B.’s ever did.

More high points:

“Raw” was so frantic, I lost control of my phone, symptomatic of our generation.

Kane’s speed-up and slow-down act left us room to breathe. As always, he provoked thought, too. Invoking a song title, Kane exhorted us — whether doctor, lawyer, or burger flipper — to adopt his ethic and make sure that in whatever our craft, there “Ain’t No Half- Steppin’.”

Then, as you can see below, he set the example.

After this show, possibly my favorite stage performance ever, we all left feeling younger than when we arrived.

Inside the Making of “The Man Behind the Mask”

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(New book available here, as seen on American Ninja Warrior, with a portion of proceeds benefiting Barbara Sinatra Children’s Center in its fight against child abuse.)

When the July 18 episode of American Ninja Warrior featured The Man Behind the Mask – a book I crafted in collaboration with Flip Rodriguez and Noah Kaufman – I felt like I’d “beat that wall” and hit the buzzer. Pardon my slip into Ninja-speak here. It’s what I had to do to land the book gig in the first place.

Skeptical of a reality-TV sport, I initially resisted an introduction to these Ninjas. I soon knew they spoke my language, and I soon started speaking theirs. Therein lies the first of several lessons I learned en route to the making of The Man Behind the Mask, shared here to help other entrepreneurs, especially in the creative fields.

That first lesson: Listen.

Listen
Amy Manson, a colleague when I led marketing communications at Positive Coaching Alliance, asked me to explore partnership with a group called Wolfpack Ninjas. She offered to connect me with the group’s leader, Noah Kaufman, the physician who starred on American Ninja Warrior as “The Ninjadoc.”

Accustomed to partnership with Hall of Fame athletes, coaches and teams from the major pro sports leagues, hearing a name that sounded more like a WWE character stopped me cold. As the saying goes, “Nevertheless, she persisted.”

I relented when Amy explained that the Wolfpack Ninjas were “making the world healthier one kid at a time,” and Noah practically had me at hello. Within minutes we found that we hailed from neighboring suburbs outside of Chicago and that his group and ours both focused on youth-friendly principles of sports and educational psychology.

Noah said he could demonstrate this via video he would send me. Most such promises from other partnership prospects over the years were never kept. But when Noah’s video arrived the next day, I was glad I listened to Amy and glad I listened to Noah.

His well-produced minute-long cellphone video featured him speaking in voice-over shots of his son repeatedly failing to scale a Warped Wall until he finally succeeded. Noah’s video nailed our PCA principles. When I asked how he’d done such a good job so quickly, Noah said, without irony, “I’m a Ninja.”

Throughout that partnership, we discovered similar values and skill sets, often finding the other answering emails at 2 a.m. While co-promoting and attending Wolfpack Ninjas events, I connected with many of Noah’s team of about 30 Ninjas. But that phase of our work abruptly ended when PCA laid me off in August 2017, leading to the next lesson in the making of The Man Behind the Mask.

Say Yes
Phoning Noah to explain my departure, he thanked me and said, “This layoff must be sad for you, so I don’t want to seem overly opportunistic, but would you consider contracting with us?” I answered, “Thanks. It is sad for me, and I also don’t want to seem overly opportunistic, but honestly, that’s part of why I’m calling. So, yes.”

Over the next two-plus years, our group worked hard, traveled together, stayed up late, and sweated out mission-critical assignments, quite literally, in the case of a playground build with KABOOM! on a 95-degree day in San Antonio. We forged the sort of bonds that uniquely arise from those circumstances.

The rewards of friendship, achievement, and adopting the mindset of these world-class athletes made me happy I’d said, “Yes,” especially because our San Antonio team included Flip Rodriguez, who is The Man Behind the Mask. One other reward was learning more lessons.

Sometimes Work for Free
The pandemic halted our live events. Noah’s financial backers ended our contract. With their blessing I contacted the Ninjas individually and landed a couple sweat-equity-only gigs.

Though I never saw cent one, I enjoyed the work and continued growing, which reinforced the lesson to “Say Yes.” I have no doubt that is why Noah contacted me late in 2021 with an offer of paid work on The Man Behind the Mask, a process that taught me one more lesson.

Play to Your Strengths, and Help Your Collaborators Do the Same
Noah Kaufman knows business. He runs it for our collaboration. Flip and I stay out of the way.

Another of Noah’s strengths is that he knew Flip well enough to help him open up in the eight hours of conversation they recorded for the core of the book. Flip’s story is so agonizing that he sometimes had to stop talking, and Noah, The Ninjadoc, masterfully supported and encouraged Flip as he would any trauma patient in the ER.

Flip’s strength is his honesty and courage. It’s not fearlessness. It’s his ability to overcome fear. That he endured his trauma is evidence. That he purposefully re-lived his trauma in the telling of his story shows the strength of his conviction to “get comfortable being uncomfortable” and the depth of his commitment.

Me, I know words. I edited theirs into a coherent narrative, wrote the book’s afterword, and this marketing copy for our Amazon page: “Read the real and raw story of Flip Rodriguez, the ‘Man Behind the Mask.’ In this inspirational story, the American Ninja Warrior star explains how he overcame years of sexual abuse during his childhood and lifted himself from the depths of despair to unimaginable heights.”

D.C.’s Hot Days and Nights

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After dark on May 2, D.C. wasn’t overly hot, walking from my de facto headquarters at The Hamilton back to Hotel Harrington. The night held just a hint of humidity, a soft blanket that subtly alluded to the city’s notorious sweat soakings.

Nothing even happening at Harry’s, the often-rowdy dive bar in the Harrington, which is a dive hotel like the one where Robert Blake and Tom Ewell lived in the old Baretta TV series. But it’s worth staying there for the old-school “charm” at half the price of anywhere else such a short walk from the White House and even more importantly The Hamilton.

But up in my room, where the blackout drapes almost met closely enough to keep the light out, CNN let me know we’d feel heat the next day. The news broke about the Supreme Court’s draft opinion re: Roe v. Wade.

Sleep with CNN spicing my dreams segued into waking surrealism. The candidate’s team communications platform overflowed with internal messages, mostly of the wailing-and-gnashing-of-teeth variety. I would have to directly phone the candidate back in Houston to sort this out.

And it would have to happen while walking to the day’s destinations, familiar haunts from my past D.C. visits. I refused to forego the pilgrimages I’d planned on top of a two-day out-and-back from San Francisco to D.C. built around representing my client, Fit Kids, at the Aspen Institute’s Project Play Summit.

The call came at 10 a.m. from the candidate — Cameron “Coach Cam” Campbell, known for the #GridironGrit he brings from his football coaching career to his campaign to “go to state” as the representative for Texas House District 132. Yes, in Texas, it takes nothing less than #GridironGrit grit for a Black man to turn a red seat blue.

Between Coach Cam’s infant and toddler in his office and the street shouts and sirens that started to wane when I walked the gentrified U Street Corridor, we somehow managed to mostly understand each other. I would duck into Busboys and Poets, the progressive bookstore/cafe, for inspiration…

…and I would take my findings — which this time included The Trayvon Generation by Elizabeth Alexander and Create Dangerously: The Power and Responsibility of the Artist by Albert Camus — to a proper office to compose a statement on SCOTUS for Coach Cam’s consideration.

In my booth at Ben’s, fueled by the vibe and an Original Chili Half Smoke, I wrote: The Supreme Court opinion that came out yesterday demonstrates the vast overreach and ruthless power grab of the political right, reaching right down into the most intimate and personal aspects of women’s lives. The right, embodied by the Republican Party, does this against the will of the people they are sworn to represent. It is up to us as individuals — politicians and constituents alike, starting at the local level — to use our voice and our vote to protect our legal rights. The Supreme Court stands poised to trigger the worst of what Texas Republicans already have decided. Our best defense against the violation of our civil rights and human rights is to remove Republicans from power, and I intend do so in HD 132.

With Coach Cam more or less signed off on that, a long, hot walk had me hit the Smithsonian’s National Museum of the American Indian an hour before closing. On the way there, and then to happy hour at Off the Record in the famous Hay-Adams Hotel, glimpses of the Washington Monument, the U.S. Capitol, and the White House had me feeling some type of way.

The sight of the buildings themselves are so iconic, so burned into my brain as a patriot-in-training from earliest memory, that they raise a reverence. But knowing what their residents and honorees perpetrated is just as breath-taking.

Sitting in Off the Record — elbow-to-elbow crowd clamor drowning out CNN’s continuing coverage of the not-yet-24-hour-old SCOTUS news — I wondered who around me shaped policy in which ways. In those surroundings, politics feel real.

It was nothing a stop at headquarters couldn’t cure. So I walked back out into higher heat and humidity than the night before.

Coronavirus Diary: Back to School

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My friend and collaborator Gino DeGrandis — photographer for our mutual client, Fit Kids — snapped this photo of the near-unprecedented thunderstorms that rolled through the San Francisco Bay Area on August 16. One of Gino’s photographic specialties is stormchasing all over the world. He’s seen a few, some too close for comfort.

This one was not so threatening in and of itself, but its 10,800 lightning strikes sparked hundreds of fires in the Bay Area, plus a phenomenon new to me called a “fire tornado.” The three major “fire complexes” — named the LNU, the SCU, and the CZU — have burnt a half-million acres. The CZU, in my county of San Mateo, is 0% contained and threatens more than 24,000 structures.

For now, I am safe other than inhaling the occasional floating ash while running or bicycling, which I must, even more than usual, to stay centered during the Coronavirus crisis, let alone this latest shit-rain. An August thunderstorm, a delightful staple of my Midwestern days, but never experienced during my quarter-century in the Bay Area, contained next to none of the actual rain our region needs to prevent fires.

What to do? Keep working. After all, it’s back-to-school season.

When Gino emailed me his photo, he mentioned that he missed Fit Kids. Pre-pandemic, he shot many of the non-profit’s free after-school fitness trainings for under-served elementary school students. Of course, COVID canceled those for the foreseeable future, and as Fit Kids continues its pivot to distance learning via Home Workout videos, we shoot more footage of scenes like these.

In addition to Fit Kids work, I am re-configuring my Creative Writing curriculum for Citizen Schools to meet their Distance Learning needs and just wrote a back-to-school perspective for St. Thomas Academy: Why Troubled Times May Make this the Best School Year Ever.

My new one-on-one writing instruction clients in Chicago get the Zoom treatment, as do students in the two classes I am teaching for The Writing Salon this month. One of those launched on August 16, about four hours after our thunderstorms passed. After the class, one of my Chicago clients emailed apologies for canceling her August 10 session due to losing power when near unprecedented 100-mile-per-hour gusts tore through the city.

I replied: “Thanks, and no worries. We all do the best we can. Ironically, we lost power out here on Friday when PG&E implemented rolling blackouts because of our ‘heat wave’ and then about 3am today we had a thunderstorm, with lightning strikes that ignited some blazes. At the start of my Writing Salon class today, I had to say, ‘Just log back in to Zoom if we get disconnected due to blackout, fire tornado or plague.’ “

Next in Series–Coronavirus Diary: No New Normal

Series starts at Coronavirus Diary: Introduction

Coronavirus Diary: Busy Week

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When the Coronavirus crisis closed classrooms, it seemed my work for Citizen Schools would end abruptly. But the organization asked all of us volunteer Citizen Teachers to create a three-minute video about our career paths and another, shorter video wishing students well and sharing some brief guidance.

To my surprise, Citizen Schools featured my videos in their national e-newsletter!

As the above video mentions, this week also marked the introduction of my new novella, Az Der Papa. Here is the second video from the Citizen Schools newsletter.

This week, I also led a three-hour online Writing Salon course for a group of design professionals, plus my new online writing program for Citizen Schools. It’s a thrill to re-connect with students and colleagues, but “distance learning” feels so distant from what we experienced when I introduced this class in February with words that seem even truer today:

Speaking of Donald Trump

Have you heard the new word
From absurd orange bird?

The cock of the walk
Who can squawk
But can’t talk

Who frowns
On the brown
Holds them down
What a clown

Whose wall-building bombast
Blasts outcasts
He thinks he outclasses
But can’t outlast

Vile defiler,
The liar, denier
Of climate fire
Heats our air
Doesn’t care
It’s not fair

We can’t bear
But we swear
We will tear
Your orange hair
If you dare to declare
You are heir to the rare

You are square
So prepare
And beware our despair
When it’s time to compare
We’re the real billionaires

Next in series: Coronavirus Diary: The Last Dance

Series begins at Coronavirus Diary: Introduction.

Coronavirus Diary: Streaming Consciousness Bay Path Bike Ride

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Press play on Spotify.
Start Strava.

Push off the asphalt.
Pedal true north.

Slalom through Covid warning signs.
“Social distance,
Breathe at your own peril,
Etc.”

Skirt the shore fishermen,
Chattering Tagalog through their masks.
Warm up into the wind,
Face frozen,
But heart warming.

When the breeze allows, go fast.
When it doesn’t, go hard.

Weave through the oblivious.
Kids know no risk
Because the world revolves around them,
And parents blessed with precious child time still screen-stare,
At the center of their universe.

A family frolics on the beach,
Where windsurfers used to launch.
The golf course is closed.

The tide is out.
The stench blows in.

The sky howls.
Cold eyes drip hot tears.

Next post in series: Coronavirus Diary: Korean Baseball

Series begins at Coronavirus Diary: Introduction