Collaborative Storytelling

Two great joys — collaboration and storytelling — recently came together on an Inkflow Communications project for Fit Kids, a non-profit client that provides structured fitness programs to underserved elementary school students. The challenge was to humanize Fit Kids’ impact, telling the story of one child to illustrate the organization’s broader value to the communities it serves.

Dramatizing a problem and its solution through the story of an archetypal individual is a go-to approach for many brands. This is especially true for non-profits that need compelling content to raise funds.

In theory, focus on a single face instead of mind-numbing numbers is the surer way to change hearts and minds. The story of one identifiable person is more moving than statistical statements about anonymous millions, which can overwhelm audiences to the point of turn-off and tune-out.

So, why doesn’t every brand take the individual storytelling approach? First, not everyone got the memo. Business leaders focused on the bottom line may fixate on figures. Also, telling an individual story in support of a brand is not an easy execution. That’s where the joy of collaboration comes in.

Telling the story of Briana in the video above took Fit Kids Founder Ashley Hunter’s commitment to this form of communications, Fit Kids Program Director Navita Wilson’s keen ear to the ground to identify Briana and her family as subjects, Inkflow’s work to bridge brand and journalism, and the extraordinary skill, emotional intelligence, storytelling instincts, and production chops of award-winning sports broadcaster Mindi Bach.

The video was a hit when it debuted at The Fit Kids Lunch fundraiser on April 30. Of course, collaboration also fueled that event’s success. But that’s a different story.

Sports Philanthropy Network Podcast with Roy Kessel

In addition to the joy of kickin’ it with Roy Kessel on his Sports Philanthropy Network podcast, we shared insights and examples that can help any non-profit or other social entrepreneurship do well by doing good. Just press play on the player embedded below, and see the timecodes for highlights by scrolling just below the player.

Start-1:55, the Inkflow Communications story

2:28, how Lesa Ukman and International Events Group set the stage for social impact in our industry

4:55, why non-profits should view sponsorships through sponsors’ eyes

7:35, how non-profits attract sponsors with story-telling and other content opportunities

10:31, the futility of playing the eyeball game

14:29, identifying sponsor prospects — Fit Kids example of protecting brand integrity

20:15, Wolf Pack Ninjas example of delivering value beyond cash

24:45, working with Saint Thomas Academy on content

26:03, how WeXL creates economic opportunity through content from diverse voices

28:39, helping entrepreneurial clients get out of their own way when it comes to marketing

31:40, clients viewing marketing communications as a long-term investment in the brand

33:37, story-telling lengthens attention span of target audiences…including executives.

Learn more about Sports Philanthropy Network and its upcoming
Sports Philanthropy World Congress!

Confirmation that Content Is King

Participating in a class last weekend with the Hasso Plattner Institute of Design at Stanford (better known as d.school) and the NHL’s San Jose Sharks confirmed once again that content is king. The three-day class, Testing at Scale: The Sports Fan Experience, sought insights into what Sharks fans want.

The 10 of us in the class – including d.school instructor and sports marketing maven Ward Bullard and Sharks marketers Whitney Hallock and Stacy McGranor – fanned out to meet fans in and around SAP Center. Armed with little more than Sharks trivia quiz cards, we engaged hundreds of fans, whose opinions varied widely:

“Of course, ticket prices matter.”

“Not so much. Bottom line is I need to be in the arena.”

 “More interactive TV would be great to help me understand the rules of hockey.”

“Nah, I’d rather just have my friend explain it to me.”

“Organized tailgating would be cool!”

“Maybe, as long as I am in my seat when the players skate out of the Shark’s mouth.”

Regardless of the opinions they shared on their cards and in conversation, fan behavior revealed an underlying, near-universal truth about what Sharks fans want: touch-points with Sharks content.

For example, before Friday night’s game against the Colorado Avalanche, some classmates set up shop at a table in the concourse. In less time than it takes to serve a cross-checking penalty, visitors could enter a drawing for a Sharks-logoed drink cooler/barbecue toolkit ($100 value) by filling out a trivia quiz card, complete with contact info and answers to market research questions.

We tried a few different hooks with passersby:

“Would you be willing to take a survey?” incited many departures at slapshot speed.

“Enter to win this Sharks cooler!” slowed some folks long enough to accept a card.

“Test your Sharks trivia skills” earned instant interest, cards grabbed, filled out on the spot, and conversations that could have continued until now.

Groups of Sharks bro’s launched into competition mode, while female fans collaborated with each other on the quiz. Seeing a past player’s name listed as a multiple-choice answer, complete strangers reminisced about whatever memory that name elicited and got people talking about the Sharks’ Cow Palace days.

To speed through-put and increase card completion, we reminded people that this was a random drawing and the accuracy of their answers would not affect their chance to win the prize. Nevertheless  they persisted pursuing the right answers, searching online and even using their phone for “lifeline” calls to their friends. Clearly, the chance to talk Sharks hockey mattered more than the $100 prize.

With all cards filled a half hour before puck drop, our class reconvened in our suite. We kept an eye on the game and the rest of our attention on outstanding presentations and conversations with Sharks President Jonathan Becher, VP Sales and Service John Castro, and Douglas Murray, a former Sharks player and co-founder of the Sharks Alumni Foundation. (Pro tip: In a Sharks suite, order the ice cream and churro dessert.)

All left the suite happy after a 4-3 Sharks win, and our class met on Saturday afternoon for a four-hour debrief of Friday’s work and to brainstorm ideas for “Testing at Scale” around Sunday’s game against the Chicago Blackhawks.

We decided to split into two squads. One studied the in-arena behavior and preferences of fans attending their first-ever Sharks game. The other, which blessedly included me, hit the neighborhood bars to assess appetites and attitudes around the out-of-arena pre-game experience. Questions concerned tailgating, interactive TV, where they liked to hang out in and around SAP Center…anything that could enhance their game-day engagement.

My bar was The Brit, where I was supposed to remain stationed through the first period so I could compare answers between patrons who left for the game and those who remained behind. This time, the ticket for admission to personal space was either the trivia card or a set of Sharks stickers and temporary tattoos. Again, the intangible of interacting with content proved more enticing than an actual gift.

Hustling among hundreds of fans to distribute and collect cards while also conversing, I had the sudden sensation of swimming in a sea of teal. But a half hour before puck drop, the crowd thinned out, and I was just about to do the same.

When the game started, four people, none in teal, remained at The Brit. Where I could not hear myself think 15 minutes earlier, now I could practically hear other people thinking. That sudden silence resounded with the reminder that for all the experiences available to a fan, the game is still the thing.

Back in the suite midway through the first period, I met up with Doug Bentz, the Sharks’ VP, Marketing and Digital, and summarized my observations: there is only minor interest in relatively major enhancements the Sharks could offer, but it may be better not to distract fans from consuming content.

Reaching Youth Sports Summits from Coast to Coast

Just outside the Aspen Institute Sports and Society Program’s Project Play Summit last month, I saw a good sign, literally and figuratively. Sitting on an easel, the sign read: “We envision an America in which all children have the opportunity to be active through sports.”

That was a welcome sign for Fit Kids, which I was representing at the event, showing we had arrived at the right place at the right time, even as epidemics of youth obesity and other ills resulting from physical inactivity rage throughout our country. I walked past the sign into a room filled with some 400 other thought leaders in sports, fitness and youth development, who represented teams, leagues, corporations, non-profits, Olympic governing bodies, media outlets, and government agencies.

Tom Farrey, Executive Director of the Sports and Society Program and a frequent collaborator throughout the last dozen or so years of my career, welcomed us and outlined an incredible agenda, with such highlights as:

    • Strategy sessions, including one on “Reintroducing Free Play”
    • Master of Ceremonies and legendary broadcaster Mary Carillo, interviewing first Olympic Champion Jackie Joyner-Kersee and then skateboarder Tony Hawk.

Beyond the obvious star power, it was exciting to learn how all are on the front lines of youth sports and fitness issues. Hearing Kobe explain the challenges of coaching his kid’s middle school basketball team sounded eerily familiar, made us peers for a moment and provided hope for a future in which the rich, powerful and vastly experienced turn their attention to youth sports and fitness. Tony Hawk’s take on how he fit into skateboarding when he did not fit so well elsewhere sent a powerful message to millions of kids left behind by the ever-growing elite youth sports power structure.

The exchanging of ideas, stories and business cards throughout the sessions and into the evening networking event created great potential for Fit Kids to partner and collaborate with like-minded organizations. At the end of the day, all signs pointed to a bright future.

From the heights of the Project Play Summit, I flew to Los Angeles for the LA84 Foundation Summit, convening hundreds more thought leaders in our field. The event surpassed in inspiration its aspirational title: “Athlete Activism & Social Justice: Taking Action for Our Youth.”

Even before the sessions started, attendees could feel the spirit of improving the world through sports by standing in the footsteps of giants. We were given a photo-op atop a replica Olympic podium in front of a sign depicting the iconic moment when Tommie Smith and John Carlos raised fists during the medal ceremony at the 1968 Olympics. We had the choice of holding one of the Olympic torches on display or donning a black glove and emulating the stance of Smith and Carlos.

Again, on the way into the working sessions, I saw signs of like-mindedness, such as an LA84 banner that read: “1 in 4 poor kids are obese. School based sports and structured play is an answer. #PlayForAll”

The on-stage content soared from the start, with opening presentations by LA84 Foundation President and CEO Renata Simril, as well as Master of Ceremonies Sal Masekela, the TV personality and son of the late South African anti-apartheid activist and musician Hugh Masekela. Other highlights, in no particular order, included:

    • “The Legacy of the 1968 Olympic Games and Its Impact Today” with James Blake (former tennis star, who suffered a police brutality incident caught on video in New York City), Tony Dungy and Mike Tirico of Sunday Night Football, and Olympic Medalists Greg Louganis and Ibtihaj Muhammad, who are outspoken on gay and Muslim issues, respectively.
    • “Why I Coach” by Serena Limas, college student, LA84 intern and 2018 recipient of Coaching Corps’ Volunteer Coach of the Year award, who gave her answer in this moving throw-down that melds essay with poetry slam.

    • A panel discussion titled “P.E. is a Social Justice Issue: Working Together to Support Our Youth” with Nichol Whiteman, Executive Director of the Los Angeles Dodgers Foundation, which funds Fit Kids Programs in Los Angeles; Christa Gannon, Founder and Executive Director of Fresh Lifelines for Youth, which helps prevent youth from entering or returning to the juvenile justice system; and leaders of several other organizations.

After the panel, audience members could ask questions. I practically shot out of my chair, and promptly received the roving microphone. To set context for my question, I explained Fit Kids to the crowd, mentioning our work at a dozen L.A. schools, due to funding from the Dodgers Foundation and Los Angeles Lakers Youth Foundation and our collaborations with Positive Coaching Alliance, LA84, and the Saint Sebastian Sports Project.

I then asked any of the panelists to compare, in light of #PlayForAll, the impact of organized youth sports to that of programs like Fit Kids, which offer structured fitness opportunities for every kid, regardless of skill level or interest in sports. The answer, essentially, was “Great question, but we’re getting the signal that we’re out of time.”

A few people approached me afterward, seeking more information about Fit Kids. All of them received our brochure and a promise, since kept, of follow-up emails to explore how our shared paths can lead to better health and fitness for more kids. All signs point to this working out very well.

Tex Winter: A Coach’s Coach

We’ve lost a guru. Tex Winter, the Hall of Fame basketball coach, who assisted Phil Jackson in coaching the Chicago Bulls to six NBA Championships and the Los Angeles Lakers to another four, passed away yesterday at age 96.

Befitting a guru, I learned at Tex’s knee. Positive Coaching Alliance sent me to interview him during the 2007 playoffs. At practice, it was stunning to see the 85-year-old inventor of the Triangle Offense (aka “Triple-Post Offense”) showing  players a quarter of his age how to curl around a pick, hands ready for a pass and a quick catch-and-release shot.

Tex slouched some, but still moved athletically, with swag that seemed at odds with his cargo shorts and slightly-too-high-up-the-calf tube socks. Kobe Bryant listened to him.

Then, after practice, so did I. We met in an office just off the practice court and talked for half an hour or more about basketball, coaching, and the Positive Coaching Alliance ideals of teaching youth life lessons through sports. Here are the highlights:

David: We want to explore commonalities between youth sports and pro sports, especially regarding life lessons. And to understand the perspective you bring, you’ve been coaching something like 55 years?

Tex: Sixty-two years.

David: Sorry I sold you short.

Tex: I think I’ve coached basketball longer than anyone in history. I’m sure I have. Right off the bat, my first feeling is it has to start in the home. These youngsters go into AAU at a very early age, and the kind of influence they come under in that environment, their reaction’s gonna depend an awful lot on what’s happened in their home. They’re gonna run into all types of coaches. A lot of them do an excellent job. Others do a very poor job. Their motivation is often times negative. It’s not what these youngsters should be hearing, including an awful lot of bad language, I might add.

David: Can you talk about a coach who influenced you?

Tex: Well, you’re talking about  62 years ago, when I was a player at the University of Southern California, and I was very definitely influenced by my coach, Sam Barry, who I felt was a very good teacher. He was interested in the lessons of life. I don’t think I ever heard him swear.

David: Tell me about one of the life lessons Sam Barry taught you.

Tex: You could sense the example, keeping a clear mind, keeping a clean mind. I took the lessons from my coaches in high school, junior college and at USC and carried them over into my coaching philosophy, which is considerably different than what I see today in a great deal of coaches, including, unfortunately, some of the most successful coaches. One of my discipline rules was that I didn’t want any bad language. I didn’t want the Lord’s name used in vain…maybe occasionally a ‘damn’ or ‘heck.’ My coaching sessions just didn’t have any swearing, not like today, where sometimes I see examples of nothing but that.

David: How do you think that affects the athletes?

Tex: You take a coach that is a figurehead for them at that early stage in life, and they’re apt to be very much influenced by how the coach presents things, including the lessons of life, and whether or not there’s a lot of swearing and the kind of language we hear today in rap music, for example.

David: Are there life lessons inherent in the game of basketball itself?

Tex: I think very definitely. Hard work. You’re only a success for the moment that you perform a successful task. You participate with a happy warrior attitude, where you’re more concerned with the effort that you make, as opposed to winning or losing. I very seldom talked about winning or losing. It was more the Roger Bannister philosophy of happy warrior. He wrote considerably about that and it was one of the sources I used in my coaching, the happy warrior philosophy. Enjoy the thrill of competition. Do the best that you can do. That’s all that anyone can expect of you. But don’t shortchange yourself. Those are important lessons.

David: Do you discuss issues of character with these guys?

Tex: I do on an individual basis. But I don’t think it’s my place to really set a tone as the far as the team itself is concerned. That’s up to the head coach. It bothers me that I’m not in a position to speak up and be a little stronger on some of the things I see.  Then again, you see players who are concerned a whole lot more about character than some of the others. One of my all-time favorite players is Steve Kerr, tremendous character.

David: You’re most known recently for developing the Triangle Offense. Are there life lessons inherent in that?

Tex: It teaches cooperation, team concept, being a part of a group, and not being individualistic, because it’s an offense that requires ball and player movement. It teaches having trust and depending on your teammates. I see an awful lot of the lessons of life that can be taught in the basketball philosophy that we teach.

David: Despite the complexity of some of the diagrams I’ve seen, I might like to teach that offense to the 12-year-olds I coach.

Tex: That’s where it should be taught. It’s a very basic offense. The principles are ball movement and player movement with a purpose, spacing on the floor, penetration, offensive rebounding and defensive balance on all shots, creating operating room for your teammates, and keeping the defense occupied on and off the ball. I’ve often said it’s a junior high offense.

That was all it took to convince me to install the Triangle for the junior high team I was coaching. After all, I’d just learned the principles from the man who literally wrote the book on “The Triple-Post Offense.” To make sure I coached the Triangle as well as I could, Tex pulled a copy of that book off his shelf and inscribed it to me, and it remains one of my proudest possessions.

Striking Out in the Dominican Republic

In the beginning, I thought of baseball as soon as Val told me we were going to the Dominican Republic, the offshore home of two great American pastimes – baseball and colonialism – that meld in a steamy stew of cultural imperialism.

My wife, Val, works for a software firm that each summer takes its distributed workforce out for a retreat. Celebrating the company’s 10th anniversary, the founder this year hosted employees’ families, too. About 80 of us from the U.S., South America and Europe met at Dreams-Punta Cana, an all-inclusive resort on the Dominican Republic’s east coast.

Where some folks’ fantasies run toward sun and sand, mine turn to bat and ball. I mentally unwrapped a pack of Dominican all-star baseball cards: Pedro Martinez, Vladimir Guerrero, Juan Marichal, Manny Ramirez, David Ortiz, Albert Pujols, Rico Carty, the euphoniously named Julian Javier, and those two tragic figures from my beloved Chicago Cubs, Sammy Sosa and Moises Alou.

I started plotting how to find the heart of Dominican baseball, knowing that the company’s retreat agenda left little time for side-trips, especially when the destination was “I’ll know it when I see it.” It would be the mythic rock-strewn lot full of skinny shoeless boys fielding bad hops with ragged gloves (or none) and rocketing line drives off nailed-together bats, because, as the local saying goes in explaining Dominican players’ aggressiveness at the plate, “You can’t walk your way off the island.”

Weeks before our trip, I location-scouted by phone, first with my friend and former sports-business colleague, Valerin Lopez, a Dominican native raised in New York, who occasionally returned to the island. Then I checked in with my baseball guru Terry Shapiro, whose expertise lies in Colombia, but who knows everyone. I emailed Gene Corr, whom I met on a discussion panel at a screening of his film — “Ghost Town to Havana” — about a baseball coach from inner-city Oakland taking his team to play in Cuba. Gene connected me with Tommy Goodman of the Caribbean Educational and Baseball Foundation. None offered specifics on when and where I might see my vision.

So I just started looking as soon as our flight landed. On the half-hour ride to the resort, the airport shuttle bus windows showed mostly a concrete landscape of strip malls and cell-phone towers. If not for the Spanish on the billboards, we could have been 10 miles outside of any U.S. city.

But the view changed inside the gate that swings open at the front of Dreams-Punta Cana to swallow whole busloads of tourists and in the high-ceilinged lobby of the main building, where fans whir over wicker furniture that invites your already-heat-and-humidity-weary self to rest and wait for the waitress to bring whatever you drink and as much as you want of it or more. From there a wide marble spiral staircase leads down to a disco, a casino, a theatrical stage that hosts a nightly revue of stereotype island entertainment, a gift shop, several restaurants, and a cigar stand.

Outside the building is an amusement area with a video game arcade, pool table, foosball, ping-pong, a climbing wall, an archery range, basketball and tennis courts and a batting cage. Within the one-mile circumference of the perimeter road, another dozen three-story guestroom buildings surround the half-mile long central swimming pool and other amenities, including a massage and hydrotherapy spa, a flamingo pond, lawn patches, foot bridges, a waterfall, and a bar or restaurant about every 50 yards, including that holy grail, the swim-up bar. The whole complex dead-ends into a plush beach and calm turquoise water.

Val and I, along with our “millennial” children, Eleni and Sam, headed out from our suite ready for lunch at the restaurant nearest the beach followed by tossing a baseball around on the sand. Playing catch on our walk to lunch, we started hearing “Beisbol!” from waiters at the other poolside bars and restaurants.

One of them held up his hands in the international “throw-it-here” sign. His return throw showed enough control, break and style that we stopped to exchange tips on grips and other pitching tricks in his broken English and Sam’s broken Spanish. One of my knuckleball experiments landed in a thick hedge. Our new friend, Francisco, waded right in, nevermind his server’s jacket, and found the ball.

It was the first of many humble acts of service from the resort staff, who make Dreams-Punta Cana so special. Later in our stay, I thanked a waiter for the quality of the coffee and asked where to buy two pounds. He did not know, but 10 minutes later brought the ground coffee in bags and said there would be no charge. On my way out, I gave him $20 to cover the cost of the coffee and a tip. His eyes widened like he’d seen a ghost.

I could only imagine his life, presumably poor like most everyone on the island (thus, the baseball players’ commitment to swing their way “off the island”) and feeling forced to meet the whims of, mostly, descendants of the colonialists that created that poverty. Then my white-guilt moment faded into an easy weekend rhythm of eating, drinking, pool lounging, and an occasional run or Frisbee game or baseball catch on the beach followed by an ocean dip and hitting the indoor bars to watch World Cup soccer.

That weekend, Sam told me he’d planned with Francisco to get a few of his colleagues to commandeer a resort shuttle on Tuesday and drive us all to a ballfield in Higuey. It seemed we would have something even better than that baseball moment I’d envisioned, actually playing with the locals.

But first, on Monday, Eleni and I joined about 10 of Val’s co-workers for a kayaking trip in Parque Nacional Los Haitises led by Explora Ecotour. Our shuttle left painfully early in the morning, but I was jolted from self-pity after about 45 minutes at first glimpse of the island’s tragic poverty.

Some highway stretches just showed a blur of misery. Other times, traffic slow-rolled through whole towns of crumbling buildings, missing walls or roofs or both, skeletal elders seated on concrete floors in the hope-sapping heat and humidity, decrepit fume-spitting motorcycles with children perched precariously on handle bars, and cave-chested, rib-bare boys on horseback.

Some towns’ commercial centers consisted of a school surrounded by razor wire, a barber shop, a restaurant, a bar with a sign for “no menores/no armes de fuegos.” The best-dressed wore NBA team t-shirts commemorating championships never-won – the ultimate hand-me-down U.S. cultural detritus — answering the question of what happens to the pre-printed championship t-shirts for the teams that don’t win a game seven and confirming to those wearing the disposable losing-team shirts that the dominant U.S. culture also treats them as disposable losers.

Beyond some of these town centers lay scenic backdrops of forests layered in every shade of green imaginable, sloping toward the ocean that displayed just as many blues. When the road rose you could see both heaven and hell.

The final stretch to the national park was a pitted, unpaved path. Our Explora Ecotour guide, Eloisa, started pointing out features of plant and animal life, including the cattle egret, a bird that lives symbiotically by eating insects off the cattle that the insects otherwise would eat. Eloisa, a biology student from Venezuela (and therefore now practically a refugee), knew her stuff.

She hired local on-water guides at the kayak launch and led our easy paddle on the brackish green river, usually no wider than 20 feet, beneath a mangrove canopy. Several times she directed us to the river banks to let local power boats pass, and she alerted us to sights we could have missed, such as a blue heron picking off the tiny crabs that scuttled up the mangrove root.

Where the river emptied into a bay, our paddle power picked up. Eloisa led us for about a mile across the bay toward a cliff she described as a bite of cheese. The frigatebirds that soared above us with their distinct scissors-tails she called “air pirates” for their practice of stealing prey mid-air from other birds. An armada of pelicans flew past, low and large.

We nestled up to the cheese-bite cliff, felt it, eyed it from all angles to find patterns, forms and faces like you do when looking at clouds. We paddled around some smaller outcroppings of rock and coral for about 15 minutes until it was time to turn back across the bay, working hard in the heat, and then cooling again under the mangrove canopy.

Back up the pitted path in the town of Sabana de la Mar, lunch was fried fish and plantains and rice and beans beneath the thatched roof of Restaurant Jhonson. Wondering about the poverty, I asked Eloisa, probably less delicately than I hoped, how she felt about Explora Ecotour contributing to the economy but also potentially opening the region to further exploitation.

Her calm answer stressed the positive impact of any outside money, even the portion of our fees that bought us lunch. Eloisa detailed the exploitation wrought by Brazilian construction and engineering company Odebrecht SA, whose corruption scandal forced it to abandon a local project, and then she showed us the fallout on a walk of the town’s battered pier, another foreground of want against a beautiful backdrop.

Tuesday morning we trained for the baseball game Sam had planned with Francisco. Sam, Eleni and I visited the batting cage and its gleeful old coach who yelled “hola!” each time he fed a ball into the pitching machine. Carlos, the husband of one of Val’s colleagues, joined us in the cage. A Venezuelan now playing pro baseball in Italy, Carlos proved that he was our best chance against the stuff Francisco showed us on day one outside the restaurant.

At the appointed hour, we waited for Francisco on the wicker chairs at the front of the resort, but he no-showed.  The next day we learned that Francisco’s broken English and Sam’s broken Spanish had left us waiting for Francisco to bring the shuttle while he had spent the whole day at the stadium in Higuey, wondering when we were going to show up on that same shuttle. My baseball dream was dashed.

For our last full day in country, Eleni and I joined a group taking the tour bus to Santo Domingo. Our guide this time was “Nacho,” who sounded like Garrett Morris’ Chico Escuela character and looked like Godfrey Cambridge, circa “Watermelon Man.” Nacho was in his sixties, a retired educator, now earning money and perhaps peace of mind by setting some historical records straight for tourists.

His quasi-minstrel comedy act strained to keep us entertained enough to listen to the not-funny truth. His speech ranged from “fasten your seat belt” to “don’t engage street vendors” to “stay with our group so you don’t miss the bus and pay for a $250 taxi home” to “Christopher Columbus landed in 1492, when the island was home to 600,000 native Tainos, and 13 years later they were all dead.”

Throughout most of the three-hour ride, Nacho bantered with the driver, Enrique, and raised his voice to a feminine tone when joking about the local MamaJuana aphrodisiac elixir of rum, red wine, honey and herbs. Mid-act Nacho started working us for positive reviews and tips.

Unlike the local roads of our kayaking trip, the interstate-type highway kept us more distant from the worst views of poverty. Nacho still made his points about the sugar cane industry growing on the backs of slaves and who held power and land at what point in history, dropping the names of property owners, such as Beyonce, Robert Redford, Liza Minelli, Oscar de la Renta, and Donald Trump.

At our pit stop, Nacho warned us to be back on the bus in 15 American minutes, because 15 Dominican minutes would be more like three weeks. Re-boarding, Nacho counted each of us as we passed him in the aisle and said “Forty-four” as he tapped my shoulder. I said, “Just like Hank Aaron.”

He smiled wide and said, “Ricardo Carty’s old teammate!” When I recited Rico Carty’s .366 batting average that won him the 1970 National League batting title, Nacho said, “I use be berry berry good beisbol.”

His schtick stayed just this side of revealing a minstrel’s self-hate, which could have had me hating him and myself for complicity in his loss of dignity. But he knew when to quit that act. The skies darkened and sprinkled as we neared Santo Domingo. Enrique slowed the bus and Nacho directed attention to the Christopher Columbus Lighthouse, an ambitious and expensive piece of architecture that had drawn disdain for seeming to celebrate the genocide its namesake started.

Our three hours walking along cobblestones in Santo Domingo centered on Columbus: a palace, a museum, whips, chains, cuffs, branding irons, Bibles, canons. Another stop was a 4-D movie complete with slamming theater seats and sea spray to depict the 1586 conquest of the city by Sir Francis Drake. We visited the National Pantheon where an honor guard stands silent and still amid the crypts of national heroes.

Our lunch stop was Buche Perico, a beautiful restaurant with an indoor waterfall that tumbled behind our table and was later drowned out by a bachata dancing demonstration. Nacho ended the formal, educational part of our tour solemnly at the oldest cathedral in the Americas, the Cathedral of Santa María la Menor.

There was a shopping stop afterward. Along with the normal trove of souvenir kitsch, the place sold a great collection of local food, drink and cigars, plus jewelry of the unique native gems, amber and larimar. I was disappointed to find no baseball memorabilia worth buying, not even a Dominican national team t-shirt.

On the way back to Punta Cana, I stared out the window, feeling fatigue from heat and humidity, feeling depression from seeing too much oppression. Learning about history is interesting but not always uplifting. I started dreading the three-hour ride beneath gray skies back through sugar cane country, where Nacho would tell us more horror stories.

But around a bend in the road, outside a nameless town downhill from the highway appeared a patch of dirt and a bunch of boys chasing a ball and others running in the rough shape of a diamond and many more waiting for their chance to swing their way off the island.

Long Shot: Conversation with Craig Hodges

The loudest noise I ever heard rose in a roar toward the top row of the old Chicago Stadium, thanks to a dagger to the heart of the hated Pistons from the hand of Hodge late in game one of the 1991 NBA Eastern Conference Finals. More than a quarter century later, Craig Hodges makes news and noise of even greater importance.

In Long Shot: The Triumphs and Struggles of an NBA Freedom Fighter, Hodge recalls his life of activism — fully woke from the jump — that led to his being blackballed from basketball. Following Hodge’s appearance on a panel discussion at the Socialism2017 conference in Chicago, we sat for this interview, thanks to Long Shot publisher Haymarket Books.


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How Coaches Build Cultural Bridges for Youth in Our Divided Nation

Quinteros, GersonSports can help bridge the cultural divides that afflict our country. The cauldron of competition forges bonds between people who otherwise would remain unconnected and perhaps fearful or hateful toward each other.

Youth and high school sports are particularly important in this realm, because they can counter the culture of divisiveness before it roots in young hearts and minds. The huddle, the dugout and the locker room are great places for children to learn that we are all one race, human, and that we must work and play together in order to conquer any opponent, including ourselves, and win not just in games but in life.

The best coaches lead these efforts. Every year Positive Coaching Alliance honors youth and high school sports coaches whose goals are winning and more importantly teaching life lessons through sports with the Double-Goal Coach Award Presented by TeamSnap.

Every year, I interview candidates for the award. Every year, it is emotionally wrenching to hear of the extreme highs and lows the coaches and their players experience. This year, the divisive political climate, racial tensions, anti-immigrant sentiment, class warfare, and mounting social ills, ratcheted the emotions of these interviews to record heights.

Here are excerpts from 12 of the interviews:

Mariano Albano, Alacranes de Arizona (soccer), Phoenix
For Albano, a retired City of Phoenix police detective, “education comes first,” he said. “Finish school, no matter what. Do whatever is in your power. If you need help, ask. I never finished high school. I grew up in the inner city of Phoenix, and I started working when I was 13. Coaching for me has always been about kids furthering their education, teaching them there are other things in life. In 1988, I started taking girls to Europe to play in major competitions, so they could see that there are other worlds out there, other cultures. I took any kid. It didn’t matter if they were one of the millionaires from up in Paradise Valley or if they lived in a shack down in South Phoenix.”

Wes Bateman, Reseda (CA) High School Softball
“After the election, some kids were upset and having a hard time with their feelings about it. We talked about it being OK to have those feelings, but if you don’t handle that in a productive and constructive manner, then that’s going to be destructive to you as a person.”

Kevin Castille, St. Thomas More Catholic High School Cross Country and Track and Field, Lafayette, LA
Castille brings his own redemption story to bear on the youth he coaches. As detailed in this Runner’s World article, Castille dealt drugs for about 10 years, paid his debt to society, and now, as one of the nation’s top master’s runners, who contended for the 2016 U.S. Olympic marathon team at age 43, speaks from a position of experience and authority in guiding youth toward healthy lifestyles. “Without parents, I was bred for that life. I just did not understand what I was supposed to do. As a kid raising myself, I did not know how to make adult decisions, but I got a second chance at life. When I’m with kids, I tell them they don’t want to go there.”

Joe Eassa, Unity Preparatory Charter School of Brooklyn (wrestling)
Eassa impacts a wildly diverse student body that has up to 90 percent of its students receiving free or reduced lunch. “I keep my numbers kind of small, 10-12 kids, and take them on as family. I talk to their families every week. I sit in their classes; if they don’t have the grades, they don’t wrestle, and they don’t come to practice. This helps me get them to understand the importance of what may seem like little decisions they’re making academically and behaviorally. The biggest thing for me is letting my guys know I care about them, that I’m going to be persistent, and that change is urgent.”

Eassa also has the chance to impact the life of his community as a whole, especially in terms of uniting such a diverse population. “As a white guy in Bed-Stuy, I grapple with this all the time,” Eassa said. “Race is a major issue. But I’ve found from my coaching and teaching that as long as you’re there for people, and you’re consistent and give them unconditional love, that bridges cultural barriers.

“We have some refugees from Yemen and a lot of Mexican students, and their (deportation) concerns are very real. It’s been emotional. I tried to be as calm and even-keeled as possible and acknowledge these concerns. You listen. You hear. You try to explain some inaccuracies. At the middle school level, some stuff can get sensationalized. If you come in upset, the kids will do the same exact thing you do. I try to lead by example, and just acknowledge that some of these things that are happening are very scary.”

Breeze McDonald, Earl Watson Elite Basketball, Los Angeles
“I believe in ‘Each one teach one,’ and I believe it takes a village. By establishing relational trust with my players, I help them establish relational trust in other aspects of their lives. Our players come from a wide range of backgrounds, some more privileged than others, and I teach them how to be culturally responsive and linguistically responsive with each other, on the court, off the court, and online, when they’re on social media.”

Jari McPherson, K-Town Raptors Football, Killeen, TX
McPherson, who has served in the military and as a state trooper for the Texas Department of Public Safety, brings that background to bear in serving a population he estimates as 80-percent military families. “I use football to teach them leadership. Even if they are not the quarterback or the star, they’re still leaders. Most of the problems with youth today come from following, from peer pressure. I grew up without a father, and I use that to teach them – because some of them don’t have fathers around – that they can make it. One of my main objectives is to keep kids out of police cars. I’ve arrested many kids, and it saddens me, because I think that down the line, there could have been a coach that taught them something different.”

Ann Murphy, FC Jaguars and Lutheran High School Soccer, Kansas City
Murphy is a Kansas City Police Department officer, pursuing a PhD with a dissertation focused on youth mentorship and gang prevention. She started coaching underserved youth in Northeast Kansas City in the aftermath of a gang-related teen homicide she was investigating, while at the same time hearing from a friend who was a middle school teacher about several at-risk students who loved soccer and could be formed into a team. Those eight sixth-grade boys were the original FC Jaguars, and they are now high school juniors, still playing for Jaguars under Murphy’s non-profit Youth R.I.S.E. (Resilience, Influence, Support, Education).

R.I.S.E now comprises three Jaguars teams that compete at the highest levels of youth soccer in the Kansas City area and sometimes travel to college showcase tournaments. “We had 18 kids graduate high school last year, and 12 went on to college,” Murphy said. “This year I have five kids committed to college on full scholarships and we’re still working on two more seniors right now. Next year will be a big class, the original kids I was coaching. I think we’ll have 14 graduating high school; two want to go military and the others want to go to college.”

The amount and depth of Murphy’s commitments often have her working a midnight shift for the police department, “sleeping a couple hours,” fulfilling other school and coaching commitments, then working with Jaguars “from 4 p.m. to 8:30 p.m. by the time I take all of them home,” she said. “We have a partnership with the Kansas City Police Athletic League, so they give us a van for out-of-town tournaments, and I use my vacation time to take kids to college showcase tournaments and get them recruited.”

Murphy sees the result of her work with youth as nothing less than “transforming me and the kids,” she said, “for example, knowing a kid who feels safe enough to call on me at two in the morning when he’s sleeping under a bridge because his mom kicked him out of the house. He used to be gang-affiliated and had a1.5 GPA. Now he has a 3.5 GPA, works full-time for a construction company, and is saving up to go to community college so he can be a business major and start his own construction company.”

Beyond the normal coaching challenges of teaching soccer skills and getting teammates to play well together, Murphy also faces issues and behaviors common to impoverished urban areas. For example, she said, some react strongly to rough play or even a referee placing a hand on a player. “Most kids from that community call it ‘frontin’.’ You have to present a very aggressive front because in their schools and their neighborhoods you’ll get killed if you show that you’re weak. I kind of have to calm them down about that.”

She also must find ways to meld the cultures and learning styles of refugees and immigrants from 15 countries “One kid is from Iraq,” she said, “and he’s very angry. He has a lot of aggression that shows on the field. If I see it, I pull him off and sit him on the bench. Talking to him calmly, he’s able to re-set his brain and learn that anger and aggression don’t work, so he goes back out there and tries something else. It’s different with every kid. You have to read the kid.”

Murphy is usually the only female coach in the Jaguars’ tournaments, she said. “But because we have entire teams of refugees and immigrant kids and second-generation Hispanic kids together from a poor-income community, and they can compete and win these tournaments, they don’t see me as female. They just know I have experienced some of the things they deal with, and they see how they can react to the world and realize, ‘I can do this.’ ”

Gus Ornstein, The Fieldston School (football), Bronx, NY
Ornstein – an alum of The Fieldston School, who went on to play quarterback in the NFL – brings much more than the x’s and o’s to be expected from his experience. At a well-heeled private school that also offers financial aid to children from less-advantaged sections of the Bronx, Ornstein melds a team of players from diverse backgrounds. What makes it work?

“This is a progressive institution. From the time kids get here, whether that’s kindergarten or sixth grade or whenever, they’re taught to think for themselves. They’re given a ton of leeway in their academic studies, a ton of space to find their own passions. If we weren’t giving our kids that same kind of freedom in football, they wouldn’t know how to respond. So, I want to give them space, want them to be themselves, ask questions, and have input. I want them to feel invested, like this is theirs. To coach that way, you have to feel secure in yourself and not feel threatened.”

Gerson Quinteros, DC Scores (soccer), Washington, DC
Quinteros, who leads a school site for the DC Scores after-school enrichment program that mixes soccer and writing, was crucial in his players’ ability to cope with life’s challenges. On testimonial submitted in support of Quinteros’ award candidacy read in part: “Gerson has served as a source of deep support for his players. Just after the Presidential election, many kids at Wednesday practice were scared and crying, unsure about their future. Many of the students are immigrants, as is Gerson himself. Gerson recognized that what his team needed that day was a good session of soccer—a safe space where they could play hard and not dwell on the uncertainties that weighed so heavily on all of them.

“Since DC SCORES is a holistic program, he’d already worked with students to help them write poetry expressing their fears and hopes related to the election. But Gerson knew that he’d best help his students that day by enjoying soccer as a pure form of sport and camaraderie. Since kids had already talked about the election, in school and at home, he decided to use the power of sport to heal—and by choosing for his players to enjoy soccer that day instead of poetry, he gave his kids a constructive way to burn off tension and calm down.”

Quinteros himself reflected, “Coaching kids who don’t have the opportunity to play any other sport is amazing. These kids just want to be part of a team or want to get fit. I like getting them united and feeling like a team and part of a community.”

Adhir Ravipati, Menlo-Atherton High School Football, Menlo Park, CA
Ravipati melds his players into a team, despite the sharp socio-economic divide between some teammates from Menlo Park and Atherton on the more affluent side and other teammates from the troubled neighborhoods of East Palo Alto. Ravipati reflects on that dynamic within the team: “Football happens to be one of those unique touchpoints, where we have these kids from different backgrounds all interacting together. It’s a chance to give a transformative experience to the kids.

“A lot of these kids probably wouldn’t interact with each other if it wasn’t for sports. We have kids from Menlo Park and Atherton, who, if you looked at them you’d think everything was amazing in their lives, just because they come from an affluent family and seem to have everything, but you learn some things about what they’re going through. Then you get the flip side of the kids from East Palo Alto, and together they learn an ability to rely on each other and be there for each other. Getting those guys to spend a lot of time together means a lot to their personal growth. It helps us bridge those divides, and you see really cool things, like kids from Menlo Park and Atherton going to hang out in East Palo Alto and the flip of that. We take that very seriously, and the kids embrace it, and we’ve seen some really special relationships come out of that.”

Michael Spencer, Place Bridge Academy (soccer), Denver
Place Bridge Academy, with a 65-percent refugee population, earned the Denver middle-school city championship under Spencer, despite extreme language barriers among players from Asia, Africa, Eastern Europe and Latin America. “No matter where they’re from, the players have a certain set of ball skills, so that’s one commonality that we can build off of,” Spencer said. “As players, they also have a variety of assets, so we try to group them together to recognize and share assets in a way that fills gaps. We also use a very simple vocabulary, so I might just yell ‘ball’ to let them know there is a 50-50 ball in play.”

Despite the challenges, Spencer and his team are gaining a new understanding of the power of sport to unite people from diverse backgrounds. “Soccer is like a universal language. There are some things that happen out on the field without anything ever being said. It’s hard to quantify, but a team culture develops, and when you watch it happen in the moment, it’s pretty magical.”

Anthony Triana, Wharton High School Cross Country and Track and Field, Tampa
Written materials submitted from the Wharton community to nominate Triana for the award commended him for helping his athletes navigate the school’s ethnic and socio-economic diversity, including flexibility in practice sessions to allow for a Muslim athlete to maintain her ordained prayer schedule. “We don’t preach,” he said. “We just accept everyone who comes in. We’re very good about talking about the different cultures and points of view.

“There isn’t one way that’s the right way and only way. There are all different outlooks, whether on religion or other topics. When you look at the news, there is always different stories about political backlash. We try to make sure everyone’s comfortable and that we understand people

Pre-Inkflow Work Samples

Links to David Jacobson’s work published elsewhere, starting with the most recent.

Wolfpack Ninja Tour 2.0 Recap
About: An incredible Ninja Warrior event
Published: Positive Coaching Alliance Blog, 12/4/17

NFL anthem controversy leads to a Sunday unlike any other
About: Taking a knee
Published: FoxNews.com, 9/25/17

The country’s divided but we can all agree on football, right? Right?
Description: Satire on social issues playing out within the NFL
FoxNews.com, 9/7/17

Positive Coaching Alliance Collection
Work by Inkflow’s David Jacobson from 2005-2017 as leader of Marketing Communications and Content at the national youth and high school sports non-profit

A Visit to the Smithsonian’s National Museum of African American History and Culture
Description: Review of museum visit
Sojourn to the Past (SojournProject.org), 12/31/16

Ripple
Description: How Junior Giants coaches positively impact under-served youth
UpMetrics’ “Between the Lines” magazine, 10/19/16