In addition to the joy of kickin’ it with Roy Kessel on his Sports Philanthropy Network podcast, we shared insights and examples that can help any non-profit or other social entrepreneurship do well by doing good. Just press play on the player embedded below, and see the timecodes for highlights by scrolling just below the player.
Start-1:55, the Inkflow Communications story
2:28, how Lesa Ukman and International Events Group set the stage for social impact in our industry
4:55, why non-profits should view sponsorships through sponsors’ eyes
7:35, how non-profits attract sponsors with story-telling and other content opportunities
10:31, the futility of playing the eyeball game
14:29, identifying sponsor prospects — Fit Kids example of protecting brand integrity
20:15, Wolf Pack Ninjas example of delivering value beyond cash
24:45, working with Saint Thomas Academy on content
26:03, how WeXL creates economic opportunity through content from diverse voices
28:39, helping entrepreneurial clients get out of their own way when it comes to marketing
31:40, clients viewing marketing communications as a long-term investment in the brand
33:37, story-telling lengthens attention span of target audiences…including executives.