In addition to the joy of kickin’ it with Roy Kessel on his Sports Philanthropy Network podcast, we shared insights and examples that can help any non-profit or other social entrepreneurship do well by doing good. Just press play on the player embedded below, and see the timecodes for highlights by scrolling just below the player.

Start-1:55, the Inkflow Communications story

2:28, how Lesa Ukman and International Events Group set the stage for social impact in our industry

4:55, why non-profits should view sponsorships through sponsors’ eyes

7:35, how non-profits attract sponsors with story-telling and other content opportunities

10:31, the futility of playing the eyeball game

14:29, identifying sponsor prospects — Fit Kids example of protecting brand integrity

20:15, Wolf Pack Ninjas example of delivering value beyond cash

24:45, working with Saint Thomas Academy on content

26:03, how WeXL creates economic opportunity through content from diverse voices

28:39, helping entrepreneurial clients get out of their own way when it comes to marketing

31:40, clients viewing marketing communications as a long-term investment in the brand

33:37, story-telling lengthens attention span of target audiences…including executives.

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